My best tips for making sales (and avoiding bad buyers) on Poshmark

Tips for making sales and avoiding bad buyers on Poshmark — Cotton Cashmere Cat Hair

If you’ve been following me for a while, you know that I mention Poshmark a lot, especially in my budget posts that recap what I’ve added to my wardrobe every season. I started selling my pre-loved clothes, shoes, and accessories on Poshmark in May 2015 after mainly selling on eBay, and I basically haven’t sold on eBay since. Poshmark makes it so easy; however, I don’t think it’s as easy as the TV commercials make it out to be, and I’ve been figuring things out as I go. So far, I’ve recouped over $2,500 after over four years of selling, and I’m a casual seller that lists items from my own closet, not a thrift store reseller. I’ve compiled all my best tips for Poshmark sellers as primarily a seller myself, including ways to avoid the scammers and other bad buyers!

First thing’s first: If you don’t have an account, you can sign up using my referral code HURRICANEKIMI and receive a credit to use on your first purchase (and I’ll earn a credit, too). You can currently earn a $10 credit but it’s normally $5. Here is my closet!


LISTING YOUR ITEMS

  1. Read the FAQ to find out what items are compliant and what items are not. I have seen people buy and sell noncompliant items, but remember that you will not have Poshmark protection if something goes wrong with the purchase or sale.

  2. List seasonally—shorts and linen in summer, wool coats and sweaters in winter. List the types of things that you are buying right now in the current season. (That said, anything could sell at any time of year, so if you really want to list a summery item in winter, go for it! You never know.) One things folks highly recommend is listing one thing every day to consistently drive traffic to your closet as people see your new listings.

  3. Take clear, true-color photos on a neutral background. Up to eight photos can be included in each listing, so capture all of the details, including the brand tag, size, and any flaws. I typically lightly edit my photos to make sure the color is true to my eye. (I use the A Color Story app.) I also sometimes include a photo of me wearing the item if I have room to include another photo and if I think it looks better on a person than on a hanger.

  4. Include as many details as you can in your listing. Things like condition (be honest!), how it fits, if the color is off in the photos (or which photo is closest to true color if it’s a difficult color to photograph), etc. Some people swear by adding measurements. If you have them, add them! I added them to some of my listings, but they aren’t selling any faster than my items without measurements. Potential buyers may ask for them, so make sure you can measure and respond. (Though 95% of the time, in my experience, if someone asks for the measurements, they won’t end up buying the item.) If you do add measurements, use the word “approximate” to describe them so a buyer can’t open a case against you and claim your measurements are wrong.

  5. Check comps so you know how to price your item. Search for your exact item in the sold listings and make note of the condition and price so you know what you can expect to get for your item.

  6. Set your price slightly high to allow some room for negotiations. I usually price higher than I think I’ll get, then drop the price a few times to see if someone will bite. Read more on that below! (Also, be honest about the original price. Don’t inflate it to make it seem like your price is a better deal!)


SELLING YOUR ITEMS

  1. Share your own items and often. Poshmark is like another social media platform; they tell you to follow people and share their items and build your “network”…but the best thing you can do to make sales is to share your own items. Sharing puts your items at the top of the list when people are searching for things, and more eyes on your items = more sales. I share at least three times a day, once during each “party”. (I always share to the party if I can, but I don’t think sharing to them necessarily leads to more sales. Sharing to it still pushes your items to the top if people are looking outside of the party.) I aim to share my entire closet five to six times per day. It takes about two minutes to do this each time. Sharing other peoples’ items will sometimes result in them sharing your items in return, but I honestly think sharing yourself is the best way to go.

  2. Counteroffer the offers you receive. I declined offers when I first started on Posh, and I cringe at how many sales I lost because of that! The majority of my sales are because someone made an offer. Sometimes I accept, sometimes I counter. (Sometimes I ignore offers if they offer way below my list price and I don’t feel like we’ll compromise. I’ll also ignore offers from people who repeatedly offer low.) This is why you price slightly high—to allow for offers.

  3. Strategically drop the price to coincide with Closet Clear Out (CCO), a promotion that Poshmark does often to encourage sales. Buyers receive $5 shipping for a few hours if you drop the price at least 10%. CCO happens at least once a week, so I don’t drop the price every week, but when I do want to drop prices, I drop them to coincide with CCO to entice buyers. I think I’ve made two sales from CCO out of 150+ sales, so it’s definitely not the most lucrative selling method for me personally.

  4. Re-list your item if it’s been sitting around for a while or if you’re at your lowest price. I used to not do this; I’d collect dozens of “likes” on my items and still no one would make an offer. I recently started re-listing items if they’ve been up for at least a couple of months. Yes, you’ll lose the likes, but if those people were really interested in buying they would have bought by now! I’ve sold a few things since re-listing them (and some for a higher price than the lowest price I had it at before re-listing). Re-listing brings your item back to the top of the “Just In” listings (as opposed to the “Just Shared”), which is the default when users are browsing a particular brand!

  5. Vet your buyer before accepting an offer or shipping to try to avoid problematic buyers. I usually check their love notes and Meet the Posher listing (or random listings if they have any) to see if they made any petty complaints or if other people left negative comments (i.e. if they are leaving negative ratings, filing claims, placing then canceling orders, etc.). If you cannot see the buyer’s profile, don’t fret! They probably found your item on Google and created a guest account to make the purchase. I’ve had no issues shipping to guest users so far.

  6. Ship quickly when you make a sale! I know we individual sellers can’t compete with Amazon Prime, but if you can get your item out the next day, that goes a long way to please your buyer and perhaps entice them to leave a nice love note for others to see and/or bring them back to your closet. Poshmark also recommends wrapping the item like a gift and writing a thank you card, but that’s overkill in my opinion. I usually just wrap the item for protection and include a little thank you note. If I have a spare plastic bag laying around, I’ll put a delicate garment (like silk) in it so it’s protected from rain. I mostly reuse the packaging I receive when I place online orders, but you can also order boxes for free from USPS. (You are allowed to use Priority Mail Flat Rate boxes, but USPS might throw a fit so I’d recommend the regular Priority Mail boxes.)


OTHER THINGS TO KNOW

  • If someone comments on a listing asking you to contact them via email, don’t. Don’t even respond. It’s a scam, and you won’t be protected by Poshmark. You can tap the flag under the comment, mark it as spam, and the comment will be deleted. Comments you leave on your own listings will stay there forever.

  • If someone adds just one item to a bundle and doesn’t make an offer, they’re usually waiting to see if you’ll send an offer to them. The best part about sending an offer to a single-item bundle is you don’t need to send a shipping discount like you would with an Offer to Likers (a promo that requires at least a 10% price drop and shipping discount to the “likers”)! Sometimes I send offers, sometimes I don’t. It depends on the item.

  • Only use the Poshmark-provided USPS shipping label, which is generated automatically and emailed to you when you make a sale. You’re not protected if you ship via a different method and may not receive your earnings. If a buyer tells you to ship to a different address, don’t, unless they update their address through Poshmark prior to you shipping the package. You’ll get a new label from Poshmark if their address is updated.

  • Not all buyers will rate and leave “love notes”. Don’t take it personally! And if someone rates less than five stars and leaves a note, no one can see it. Only love notes left with five-star ratings are shown on your profile. If someone leaves a dishonest love note, you can remove it from your profile (I’ve only had one of these so far). (If you make a purchase, always rate five stars unless there was a serious issue, and if something wasn’t described, open a case.)


I hope this helps! Please let me know in the comments if you have any questions. :) A great additional resource is the Poshmark subreddit. I’ve learned so much from it! If you want to search the subreddit for anything in particular, don’t use the Reddit search because it sucks and doesn’t work. Instead, go to Google and search for your question + “site:reddit.com/r/poshmark”!

Don’t forget: If you don’t yet have an account, you can sign up using my referral code HURRICANEKIMI and receive a credit to use on your first purchase (and I’ll earn a credit, too). You can currently earn a $10 credit but it’s normally $5. Here is my closet! Happy Poshing!