In Memoriam: All the Brands I Loved Before

Retail is a brutal world, especially for the smaller businesses out there. I’ve been blogging for long enough now that some of the brands I discovered as a blogger unfortunately no longer exist. I figured the least I could do is properly memorialize my favorite sartorial, home, and beauty brands of years past. I also included a couple of brands I knew about before I blogged (and one was my very favorite mall store as a kid!).

Which brand(s) do you miss the most? Are there any brands you fear might be next to go? Please share in the comments!

READ NEXT: My Style Evolution from 2016 to 2026

In Memoriam: All the Brands I Loved Before

Amour Vert

Amour Vert was really the first sustainably-produced, eco-friendly clothing brand that I fell in love with. I loved so many of their products, and I was fortunate to own a number of them. The prices were slightly higher than what I had been paying, but I quickly realized that they were relatively inexpensive compared to other similar brands, and most of their garments were made stateside.

I had no idea the brand was going to die when it did; I got exactly one email saying that everything they had in stock was $20 or less in January 2025, and I completely missed it (argh!). Even the secondhand ReAmour items were included in the sale, and I sold the one item I had listed (I had one or two items waiting to be approved at the time). I still have $125 in gift cards that I sadly never got to use.

Browse all of my blog posts featuring Amour Vert.

Aquis

I wish I could remember where I first heard about Aquis, the brand that offered my favorite hair towels. Their towels changed my life! I used to just wrap my heavy bath towels on my head. I actually forgot my hair towel on one trip and could hardly stand having a bath towel on my head!

I first purchased a regular hair towel but I realized I couldn’t really move around without my towel falling off, so I purchased a hair turban and have used it ever since (for five years now!). The brand stopped selling products on their website and quietly disappeared from third party retailers, but their website hints at something happening again soon, maybe?!

Browse all of my blog posts featuring Aquis.

Elizabeth & Clarke

I learned about Elizabeth and Clarke from another blogger, and for my first order, I purchased the “Unstainable Laurent” striped button-down shirt. I absolutely loved the concept of “unstainable”—these pieces were made with a special fabric that repelled liquids and other things that stained. I never had to worry about getting pasta sauce all over myself!

I ended up purchasing a second item, my oversized tee with a cat peeking out of the pocket. I wish the brand had survived, mostly because I thought their “unstainable” fabric was genius, and I also loved the hidden snaps at the bust to keep button-down shirts from gaping!

Browse all of my blog posts featuring Elizabeth & Clarke.

Grana

I was all-in with Grana for a few years. If you’re unfamiliar with the brand, they were like an international Everlane (based in Hong Kong) with a much higher variety of products (both in type and color). They were also focused on ethical production standards, but they weren’t as upfront about it. Everything was reasonably priced because they were another direct-to-consumer brand.

I purchased many items from Grana (mostly with store credit earned through sharing my referral link) and reviewed them here on CCCH. My family also benefitted from my store credit; Korri got a number of Grana tees, and my brothers also got tees for Christmas at one point (it was “a very Grana Christmas” haha). It looks like the brand has since quietly died.

Browse all of my blog posts featuring Grana.

Moorea Seal

Moorea Seal’s namesake online shop and retail store in Seattle (which I got to visit once!) were filled with products made by other small brands and women-owned businesses. She curated a killer selection of goodies ranging from jewelry and shoes to home decor and clothing.

I bought one of my very favorite pairs of sunglasses from Moorea Seal on impulse, and I also still own a pair of statement earrings (seen below) that she offered on her website. Even though Moorea shut down her shop a few years ago, she is still pursuing her art and other creative endeavors.

Browse all of my blog posts featuring Moorea Seal.

MightyNest

MightyNest offered a plethora of sustainable, eco-friendly alternatives to common home and wellness products. From June 2018 to May 2022, I had a MightyFix monthly subscription, so every month I received one of their products that was valued at least $11. I really enjoyed this subscription—I learned about so many brands I hadn’t heard of before—and I received a number of products I still use to this day.

I ended up stopping it after year four because I wasn’t using the items as quickly as they came in and they started to feel like clutter, which is exactly what I didn’t want. Unfortunately, MightyNest shut down operations last year. I’m not sure if there is a website that quite fills the gap MightyNest left behind.

Browse all of my blog posts featuring MightyNest.

Piperlime

Do y’all remember Piperlime?! It was a Gap brand that was kind of like a Shopbop or online department store where they sold a lot of other brands. I enjoyed browsing that website and ended up making my first Amour Vert purchase from Piperlime (my dark floral skirt) when it was included in their going-out-of-business sale. I should have purchased more things!

Browse all of my blog posts featuring my Amour Vert skirt from Piperlime.

Two Days Off

Two Days Off was a Black woman-owned clothing brand by Gina Stovall. Gina is a climate scientist turned designer of ethically- and sustainably-made-to-order garments out of Los Angeles, California, and now she’s added momma to her list of jobs. Gina used natural fabrics in her designs and focused on ease, wearability, simplicity, and timelessness.

I quickly fell in love with her easy-to-wear garments and purchased two: a cropped linen tank and my very favorite black kaftan dress. The dress is still my go-to when the weather allows! I absolutely love it SO much. I miss browsing Gina’s thoughtful designs. I’m fairly certain Gina was a one-woman show when she ran Two Days Off, which makes it extra impressive!

Browse all of my blog posts featuring Two Days Off.

Vetta

Vetta (or Vetta Capsule as it was also known) was one of my favorite slow fashion brands to browse. They were known for their capsule wardrobes of garments that were responsibly made and, of course, versatile—each capsule consisted of five items that could be mixed and matched into at least 30 different looks!

I only ended up purchasing two items when both were on sale, a reversible white lace blouse and wide leg linen pants, though I had big dreams of someday purchasing an entire capsule. It was sad to see yet another slow fashion brand close its digital doors.

Browse all of my blog posts featuring Vetta.

Wet Seal

This one is for my fellow millennials… Wet Seal was my favorite mall brand when I was growing up! Can you relate?! I swear I can still smell that store today, haha. I loved that store so much. It was colorful and felt very cool-girl in the early 2000s. I don’t own anything from Wet Seal anymore, but I sort of wish I did. I bet the quality of those pieces was better than most mall brands today.

Which brand(s) might be next to go?

I’ve been keeping my eyes peeled for other brands that may be next to go, and one way I check is by watching their emails. If they suddenly offer a lot more sales than they used to and/or the discounts are much deeper, that’s a red flag for me. I also note brands that have a change in ownership.

Here are some brands I fear will be leaving us sooner rather than later:

• ABLE — They used to NEVER have sales, and now the sales are near-constant. They’ve stopped producing the number of garments that they used to, which makes me think they are trying to streamline the brand and hopefully keep it around for longer.

• The Container Store — I hope I’m wrong because I LOVE The Container Store (I still wish we had one in Boise!), but I know they declared bankruptcy, and their products are basically always on sale now.

• Nisolo — Nisolo had a relatively recent change in ownership, and the new owners refused to honor the 5 for 5 Membership that customers purchased in 2023. (The 5 for 5 Membership cost $500 upfront and granted the customer 10 codes that could be used on anything on the site—2 codes per year for 5 years.) They abruptly stopped sending out their 5 for 5 Membership codes. Turns out, the program was cancelled completely without any refunds given. The brand is definitely not as popular as it used to be.